FirstLab
Full-cycle agency
Website, ads, and sales: one team, one result
Start with a website or with ads — we add the full cycle when you need it. One team owns the client flow from first click to closed deal.
17+
completed projects
8+
SMB niches
3
directions in one team
100%
full cycle: dev → ads → sales
Why fragmented vendors fail
A web studio delivers a site and disappears. An ad agency spends budget on a landing page it didn't build. Sales stay on you. Results dissolve between three independent contractors.
The site isn't built for ads: low conversion wastes budget
The ad agency isn't accountable for product quality or sales
No unified reporting: you can't see what actually works
Where to start
Pick the path that fits your business — you don't have to take everything at once
You already have a site
We connect Google Ads and Meta Ads to your existing site: launch, optimization, and CPL/CPA reporting.
Discuss adsYou need a website
We build a landing, store, or corporate site for conversion — with analytics and forms from day one.
Discuss developmentWebsite + ads
Full cycle: product, traffic, and funnel support in one team — when you want a turnkey result.
Discuss full cycle
We plug in the full cycle when website and ads need to work as one system.
Three directions: one accountability
Development, advertising, and sales support in one team. Take one direction or several — whatever fits your business.
Development
FirstLab: development, Google/Meta Ads, and sales support — together or separately.
Advertising
Google Ads and Meta Ads focused on ROI: CPL, CPA, and payback, not clicks for clicks' sake.
Sales support
Funnel optimization from lead to deal: scripts, CRM, and alignment between ads and sales.
How we work
Four stages from kickoff to a steady client flow
Kickoff
We lock goals in numbers and gather everything needed for a clean start.
- Goals: leads, CPL, payback timeline
- Contract and shared work chat
- Access, assets, and current analytics
Product
We build a site or app for the funnel — a sales tool, not a pretty showcase.
- Site / landing / store built for conversion
- GA4, Meta pixels, forms, and integrations
- MVP ready for ad launch
Launch
We launch ads alongside the MVP — we don't wait for a perfect release.
- Google Ads and Meta Ads campaigns
- Early results and funnel analysis
- Scaling what already works
Growth
We keep the rhythm: clear reporting, hypotheses, product and traffic improvements.
- Weekly updates and a monthly report
- Site conversion and ad optimization
- Hypothesis tests and growing client flow
Why FirstLab
Product + Performance for small and medium businesses
One team
One vendor for the full chain: product, traffic, sales. One point of contact for you.
Transparent reporting
We report in business metrics: CPL, CAC, conversion, not CTR and impressions.
Results-focused
We sell business outcomes: leads, sales, and return on investment, not a service list.
Who we work with
Small and mid-size businesses that need results, not isolated services
HoReCa and food delivery
Restaurants, cafes, sushi and fast food delivery. Ordering site, Meta and Google ads, funnel optimization.
E-commerce
Online stores with catalog, checkout, and ads. Google Shopping, Meta Ads, retargeting.
Services and B2B
Auto services, education, agro, IT. Lead-gen landing pages with transparent CPL reporting.
Local business
Geo-focused businesses: camps, salons, clinics. Local ads and conversion-focused sites.
Client reviews
What clients say about working with us
We're collecting client reviews. If you've worked with us, message us on Telegram and we'll add your testimonial.
FAQ
Answers to what clients usually ask before starting
Yes. Full cycle is an option, not a requirement. Many clients start with one direction: development or ads on an existing site. We add the full package when needed.
Ready to discuss your project?
Tell us what you need now: a website, ads, or the full package. We'll suggest a format without pushing «everything at once».
Send a request