How we work
Four stages from kickoff to a steady client flow
Kickoff
We lock goals in numbers and gather everything needed for a clean start.
- Goals: leads, CPL, payback timeline
- Contract and shared work chat
- Access, assets, and current analytics
Product
We build a site or app for the funnel — a sales tool, not a pretty showcase.
- Site / landing / store built for conversion
- GA4, Meta pixels, forms, and integrations
- MVP ready for ad launch
Launch
We launch ads alongside the MVP — we don't wait for a perfect release.
- Google Ads and Meta Ads campaigns
- Early results and funnel analysis
- Scaling what already works
Growth
We keep the rhythm: clear reporting, hypotheses, product and traffic improvements.
- Weekly updates and a monthly report
- Site conversion and ad optimization
- Hypothesis tests and growing client flow
Why FirstLab
Product + Performance for small and medium businesses
One team
One vendor for the full chain: product, traffic, sales. One point of contact for you.
Transparent reporting
We report in business metrics: CPL, CAC, conversion, not CTR and impressions.
Results-focused
We sell business outcomes: leads, sales, and return on investment, not a service list.
Ready to discuss your project?
Tell us what you need now: a website, ads, or the full package. We'll suggest a format without pushing «everything at once».