FirstLab

How to grant access to FirstLab

Step-by-step guides for Google Ads, GA4, Tag Manager, and Meta. Separate paths for audit and ongoing management. You keep ownership of every account.

FirstLab details for invites

Copy the email and paste it into the Google Ads, GA4, or Tag Manager access form.

Email (Google Ads, GA4, GTM)
1firstlab.digital@gmail.com
Google Account with this address

Google Ads

What you need

Admin access on your Google Ads account
FirstLab email from the block above

For audit

Read-only

Enough to review campaigns, spend, and structure without edits.

Steps

Sign in to Google Ads.
Open Admin → Access and security.
Click + and enter the FirstLab email.
Choose Read-only access.
Send the invitation and wait for acceptance.

For management

MCC link or Standard

Prefer linking our manager account (MCC). Alternative: invite with Standard. Admin is not required for day-to-day management.

Steps

Option A (preferred): accept the MCC link request from FirstLab (Admin → Access and security → Managers), or share your Customer ID so we can send the request.
Option B: Admin → Access and security → + → FirstLab email → Standard → Send invitation.
Confirm the invitation on the FirstLab side.
Do not grant Admin or billing unless agreed separately.

Google Analytics 4

What you need

Administrator role on the GA4 account or property
FirstLab Google Account email

For audit

Viewer (property)

Enough to review reports and events without changing settings.

Steps

Open Google Analytics → Admin.
Under Property, open Property access management.
Click + → Add users.
Enter the FirstLab email and choose Viewer.
Notify by email and click Add.

For management

Editor (property)

Keep Administrator on your side. Editor covers events, audiences, and links without user management.

Steps

Admin → Property access management → + → Add users.
FirstLab email, role Editor.
Apply data restrictions if required by your policy.
Save and wait for confirmation.

Google Tag Manager

What you need

Permission to manage users in GTM
FirstLab Google Account email

For audit

Read (container)

Only when reviewing tags, pixels, or conversions. Skip GTM for an ads-account-only audit.

Steps

Open Tag Manager → Admin.
Under Container (or Account), open User Management.
+ → Add users → FirstLab email.
Account permission: User. Container: Read.
Invite and wait for acceptance.

For management

Edit or Publish

Edit for workspace changes. Publish if FirstLab ships container versions. Account: User, not Administrator.

Steps

Admin → User Management → Add users.
FirstLab email, account: User.
On the container: Edit (or Publish).
Invite and confirm on the FirstLab side.

Meta (Facebook / Instagram)

What you need

Full control of your Business Portfolio
FirstLab Business Portfolio ID (ask your manager)
Two-factor authentication enabled

For audit

View on Ad account

Via Partners or People with view-only access to the ad account.

Steps

Open Meta Business Suite → Settings.
Users → Partners → Add → Give a partner access to your assets.
Enter FirstLab Business Portfolio ID.
Select the Ad account and View / Partial (view only).
Assign assets and wait for the partner to accept.

For management

Partner + Ads

Prefer Partners over adding a personal Admin of the whole BM. Partial with Ads tasks, or Full control on the ad account if agreed.

Steps

Settings → Partners → Add → Give a partner access.
Paste FirstLab Meta Business Portfolio ID.
Select the Ad account (and Page if needed).
Partial access with Ads tasks (or Full control on the ad account if agreed).
Do not grant Admin of the entire Business Portfolio unless required.

Access FAQ

Short answers for clients and managers

No. You stay the owner. Recommended roles do not require giving Admin for a normal audit or management setup. You can revoke access anytime.

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