Challenge
A complex B2B product was hard to grasp from a short landing: visitors didn't get the value and rarely requested a demo.
IT
Doc Hub
B2B document platform
- Client
- IT product, B2B
- Scope
- Website development + Google Ads + analytics
- Timeline
- 4 weeks
Solution
- Built a funnel structure: product → use cases → pricing → demo form
- Focused on business outcomes and trust instead of jargon
- Connected GA4 and goals for form submissions
- Launched Google Ads on document workflow search queries
Outcome
- The site collects demo requests on its own
- Lead cost analytics is transparent
- The team sees which pages and ads drive requests
Services in project
- Development
- Google Ads
- Analytics
Ready to discuss your project?
Tell us what you need now: a website, ads, or the full package. We'll suggest a format without pushing «everything at once».